Craft breweries thrive on character—distinct flavors, innovative recipes, and memorable brand identities. Soma Brewing is no exception. With the help of Quim Martin, they’ve developed a striking visual and tactile presence that speaks to both craft beer enthusiasts and casual customers alike.
A Bold First Impression
From the moment you see a Soma Brewing label, you know you’re in for something unique. Quim Martin kicked off the project by researching the brewery’s ethos: a commitment to quality ingredients, experimental flavor profiles, and a laid-back vibe that celebrates communal experiences. This laid the groundwork for a branding system centered on the intersection of creativity and drinkability.
Design Elements That Pack a Punch
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Vibrant Color Palette
Quim Martin chose eye-catching hues to reflect the lively spirit of Soma Brewing. Different beer styles are clearly distinguished by their own bright, playful color combinations.
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Inventive Typography
Type can speak volumes about a brand’s character. Here, a modern sans-serif font is paired with a rustic, textured style, hinting at the brewery’s small-batch authenticity.
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Illustrative Details
Each label carries custom illustrations or patterns that reflect the beer’s flavor notes or thematic inspirations—be it a tropical IPA or a spiced seasonal ale.
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Tactile Packaging
Beyond the visuals, Quim Martin introduced subtle texture through specialty printing techniques. Embossed elements, matte finishes, or metallic foils enhance the overall sensory experience, making each bottle or can an immediate conversation starter.
Bringing the Brand to Life
Effective branding extends beyond packaging alone. Taproom signage, merchandise, and digital assets all work together to form a cohesive identity. Quim Martin delivered a suite of brand collateral—from coasters and glassware to social media templates—ensuring that every touchpoint radiates the same Soma Brewing energy.
The Finishing Touch
At its core, Soma Brewing aims to bring people together over refreshing, flavorful beer. By weaving storytelling into design choices, Quim Martin created more than just a label—he built a brand that resonates with its community. If you’re searching for inspiration on how to blend personality with professional polish, Soma Brewing’s dynamic new look offers a masterclass in packaging design done right.
